First, you get the publisher all liquored up...

and then convince him to include a carp fly fishing article in his magazine before he regains his senses.

Actually it was easier than that in this case. The publisher for the Eastern Tennessee edition of The Angler Magazine, Adam Lavigne, was very receptive and included my piece on getting into the carp game in this month's issue. 

A link to the magazine and the full article can be found here.

If you're local to the east Tennessee and north Georgia area, this is a must read. It's a mother lode of excellent info on everything from trout to bass to panfish to, wait for it, carp.